Digital Marketing

Digital marketing is the best & trending way of marketing nowadays. It is all about reaching customers via various digital channels like search engines, social media, email, and many more. Digital marketing became popular with the advent of the internet in the 1990s. Digital marketing involves some of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing comes with its own set of challenges, including implicit bias.